Popular tours and itineraries including Agadir & Southern Coast

Agadir & Southern Coast

Morocco's premier beach holiday resort and main fishing port, Agadir is a largely modern city. Rebuilt after a devastating earthquake in 1960, Agadir is the place to go if you want clean beaches and first-class tourist facilities. With over 300 days of sunshine a year, Agadir competes with the Canary Islands as a winter destination for sun-starved Europeans. Miles of sandy beaches offer windsurfing, sailing and water-skiing, as well as some of the best seafood in Morocco.

To the north, the waves of Taghazoute are a draw for surfers from all over the world. To the south is the Soud Massa national park, a stopover point for migrating birds and the charming, seldom-visited coastal towns of Sidi Ifni and Merleft.

The Lawrence of Morocco map displays the locations of the destinations and accommodation that we have selected and visited; for each item, hovering over or clicking the marker will display a short summary and photo of that place or hotel, and hotel pricing. Follow the links in the info box to the full page listing which has much more information.

Note that the online map offers both a satellite view (click satellite in the top right) and, for some locations, a street level view (Drag the person in the top left onto the map). These let you explore the country; and when you wish to explore in person, or if you have any questions about the places you see, give our staff a call, or request a quote. Our staff regularly visit the places and accommodation that we feature.

When you book a holiday with us we will provide full driving instructions for reaching your accommodation, where necessary; these can be used by yourself, or you could enjoy the luxury of a driver. Alternatively we will arrange private (car rather than coach) transfers for you; helicopter transfers are also possible for some destinations.

Paradis Plage



An example of how we help clients in times of trouble.

Dear Denise,

All went very well yesterday. Car collected on time – and was a very comfortable minibus, not a van. Made it to airport on time. The upgrading was not possible because they had actually sold out Club! But flight home was a breeze and eventually made it back to country house in early evening.

Sarah is much better ...

Adrian McGlynn

A place where plenty holds your attention but nothing – and, as importantly, no one – demands it.

Freelance travel writer, James Stewart, travelled to Oualidia with Lawrence of Morocco in November 2012, writing for the Independent and easyJet in-flight magazine.

Recent News

We know Morocco intimately

Max Lawrence - MD Lawrence of Morocco

Thank you for taking time to look at this site. Our site is a culmination of my 30 years and my fathers 50 years of experience in Morocco. We really know Morocco and have had the pleasure of making many people's dream trips become reality over the years. It has been my privilege to be asked to manage holidays, weddings and productions for so many fantastic and discerning clients. We remain small and dedicated to providing excellent honest advice to enable you to sit back, relax and enjoy the fun bits without having to manage the unpredictability of this fascinating country.

If you want it done right, look no further!

Max Lawrence, Managing Director

Travelling, living and working in Morocco since 1986.