About us

We are a family business with two generations of love for Morocco. Our passion for the country and for helping others to discover it has fuelled our success in the market over many years...

about Chris Lawrence and Max Lawrence Morocco travel specialists

About us

In 1966 Chris Lawrence drove a Fiat 500 from London to the Atlas mountains with the aim of organizing skiing holidays in Morocco. In those days driving to Morocco, let alone organizing skiing trips, was an adventure in itself.

His early efforts grew into The Best of Morocco Ltd and the company soon became the leading Morocco holiday specialists. The company prided itself on offering its customers out-of-the-way destinations and experiences that no other company offered.

In 1993 Chris’ son Max set up an office in Marrakech to provide customers with on the ground support. In a separate venture, Max used his knowledge of the Moroccan country and language to co-ordinate photography shoots for international fashion companies. 

In 2000 Chris and Max branched out into the boutique hotel business. In collaboration with another father-and-son team, architects Charles and Mathieu Boccara, they designed and built Caravanserai – one of the pioneers of hip hotels in Marrakech. Max went on to create Tigmi, Morocco’s first ‘ethno-chic’ hotel, in the countryside outside Marrakech.

In 2005 Chris and Max decided to sell Best of Morocco Ltd at the height of its success and enviable reputation to a large public company. Caravanserai and Tigmi - now internationally famous - soon followed. But Chris and Max never lost their passion for Morocco, nor their enthusiasm to share its delights with a wider audience.

Old contacts in Morocco were revived, new networks put in place. Chris and Max took to the road again (this time in a 4x4) to comb Morocco for the latest hotels, adventures and travel experiences.

In October 2011 Lawrence of Morocco was born.

After 45 years of living and working in this wonderful country, we believe we are more able than ever to offer you the very best that Morocco has to offer.  

Testimonials

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We had a fantastic time and all returned very relaxed.

Max,

We had a fantastic time and all returned very relaxed.  

We had no problems with any of the transfers, all worked really well and we got to see the same driver several times which was good.

The first hotel, Les Deux Tours, was really relaxing and we loved it.  Trips into Marrakech were awesome.  It is ...

Graham Ayres

The best dinner spot was at the riad hotel we were staying, Villa Maroc, where they serve huge platters of meat or fish tagine by candlelight.

Novelist Anna Stothard travelled to Essaouira with Lawrence of Morocco in August 2012, writing for the Observer Magazine.

Recent News

We know Morocco intimately

Max Lawrence - MD Lawrence of Morocco

When travelling around Morocco it is not (contrary to common belief) necessary for women to ‘cover up’ out of respect for local modesty traditions. Morocco is a very mixed society with Moroccans who dress as westerners and more traditional families dressing in a more traditional way.

The only areas of the country where it is advisable for women to cover up their legs and shoulders would be in some parts of the High Atlas Mountains (very remote areas) where the locals are rarely visited by foreigners. It is highly unlikely that you will be visiting these areas on any holiday arranged by Lawrence of Morocco.

Max Lawrence, Owner

First travelled to Morocco in 1986. Lived and worked in Marrakech for 12 years.