In 1966 Chris Lawrence drove a Fiat 500 from London to the Atlas mountains with the aim of organizing skiing holidays in Morocco. In those days driving to Morocco, let alone organizing skiing trips, was an adventure in itself.
His early efforts grew into The Best of Morocco Ltd and the company soon became the leading Morocco holiday specialists. The company prided itself on offering its customers out-of-the-way destinations and experiences that no other company offered.
In 1993 Chris’ son Max set up an office in Marrakech to provide customers with on the ground support. In a separate venture, Max used his knowledge of the Moroccan country and language to co-ordinate photography shoots for international fashion companies.
In 2000 Chris and Max branched out into the boutique hotel business. In collaboration with another father-and-son team, architects Charles and Mathieu Boccara, they designed and built Caravanserai – one of the pioneers of hip hotels in Marrakech. Max went on to create Tigmi, Morocco’s first ‘ethno-chic’ hotel, in the countryside outside Marrakech.
In 2005 Chris and Max decided to sell Best of Morocco Ltd at the height of its success and enviable reputation to a large public company. Caravanserai and Tigmi - now internationally famous - soon followed. But Chris and Max never lost their passion for Morocco, nor their enthusiasm to share its delights with a wider audience.
Old contacts in Morocco were revived, new networks put in place. Chris and Max took to the road again (this time in a 4x4) to comb Morocco for the latest hotels, adventures and travel experiences.
In October 2011 Lawrence of Morocco was born.
After 45 years of living and working in this wonderful country, we believe we are more able than ever to offer you the very best that Morocco has to offer.