Morocco keeps giving more - FT how to spend it

28 Oct 2012

Max has a strong commitment to local communities (he is an Arabic speaker who has lived in Morocco for 12 years).

Morocco keeps giving more - FT how to spend it

MARCH 01 2012
SOPHY ROBERTS

In the 1980s, Chris Lawrence produced numerous fashion shoots in locations from Hawaii to Marrakech for the likes of Bruce Weber, Peter Lindbergh and Herb Ritts. He also established Best of Morocco, a UK-based tour operator. When he sold the company in 2005, Morocco lost a true one-off.

Now Max Lawrence – the former designer-owner of the popular Tigmi Tagadert hotel, 20 minutes outside Marrakech – has taken up his father’s mantle (with Chris as consultant) in a new specialist tour operation, Lawrence of Morocco (www.lawrenceofmorocco.com). Like Chris, Max has a strong commitment to local communities (he is an Arabic speaker who has lived in Morocco for 12 years). Itineraries include exploring the south of the country by light aircraft, stargazing from a new desert observatory hotel, Sahara Sky (www.saharasky.com), trekking in the Atlas mountains and surfing in Oualidia (second picture).

This makes a change from the obvious luxuries of Marrakech, which is now at a tipping point, so conspicuous is the presence of the five-star mega-brands, which, in April, will include the new Taj Palmeraie (www.tajhotels.com; first picture; from $700), 15 minutes outside the city walls. Taj will be going head-to-head with the recently arrived Four Seasons Marrakech (www.fourseasons.com/marrakech; from €369) – the gardens need to develop to give this hotel some much-needed spirit.

Testimonials

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We loved our vacation in Morocco.

Hi Max,

We loved our vacation in Morocco.  The trek completely lived up to our expectations and  the third day in the gorge exceeded them.  The accommodation was very comfortable, the food was fresh and healthy and, considering the circumstances, very well prepared.  However, what made the trip was how knowledgeable, professional and friendly our guide Abdellah Allali was, we ...

Jill

The best dinner spot was at the riad hotel we were staying, Villa Maroc, where they serve huge platters of meat or fish tagine by candlelight.

Novelist Anna Stothard travelled to Essaouira with Lawrence of Morocco in August 2012, writing for the Observer Magazine.

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We know Morocco intimately

Max Lawrence - MD Lawrence of Morocco

Thank you for taking time to look at this site. Our site is a culmination of my 30 years and my fathers 50 years of experience in Morocco. We really know Morocco and have had the pleasure of making many people's dream trips become reality over the years. It has been my privilege to be asked to manage holidays, weddings and productions for so many fantastic and discerning clients. We remain small and dedicated to providing excellent honest advice to enable you to sit back, relax and enjoy the fun bits without having to manage the unpredictability of this fascinating country.

If you want it done right, look no further!

Max Lawrence, Managing Director

Travelling, living and working in Morocco since 1986.