Max has a strong commitment to local communities (he is an Arabic speaker who has lived in Morocco for 12 years).
MARCH 01 2012
In the 1980s, Chris Lawrence produced numerous fashion shoots in locations from Hawaii to Marrakech for the likes of Bruce Weber, Peter Lindbergh and Herb Ritts. He also established Best of Morocco, a UK-based tour operator. When he sold the company in 2005, Morocco lost a true one-off.
Now Max Lawrence – the former designer-owner of the popular Tigmi Tagadert hotel, 20 minutes outside Marrakech – has taken up his father’s mantle (with Chris as consultant) in a new specialist tour operation, Lawrence of Morocco (www.lawrenceofmorocco.com). Like Chris, Max has a strong commitment to local communities (he is an Arabic speaker who has lived in Morocco for 12 years). Itineraries include exploring the south of the country by light aircraft, stargazing from a new desert observatory hotel, Sahara Sky (www.saharasky.com), trekking in the Atlas mountains and surfing in Oualidia (second picture).
This makes a change from the obvious luxuries of Marrakech, which is now at a tipping point, so conspicuous is the presence of the five-star mega-brands, which, in April, will include the new Taj Palmeraie (www.tajhotels.com; first picture; from $700), 15 minutes outside the city walls. Taj will be going head-to-head with the recently arrived Four Seasons Marrakech (www.fourseasons.com/marrakech; from €369) – the gardens need to develop to give this hotel some much-needed spirit.
We had a fantastic time - thank you so much.
We had a fantastic time - thank you so much. We were so grateful that you recommended we do a bit of Marrakech and the Atlas - it was the perfect balance. We loved Les Deux Tours - didn’t want to leave and La Roserie though not as chic made up for it in other ways with such lovely staff, and as ...
Freelance travel writer, Susannah Osborne, travelled to Marrakech with Lawrence of Morocco in September 2012, writing for the Financial Times.
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