Morocco keeps giving more - FT how to spend it

28 Oct 2012

Max has a strong commitment to local communities (he is an Arabic speaker who has lived in Morocco for 12 years).

Morocco keeps giving more - FT how to spend it

MARCH 01 2012
SOPHY ROBERTS

In the 1980s, Chris Lawrence produced numerous fashion shoots in locations from Hawaii to Marrakech for the likes of Bruce Weber, Peter Lindbergh and Herb Ritts. He also established Best of Morocco, a UK-based tour operator. When he sold the company in 2005, Morocco lost a true one-off.

Now Max Lawrence – the former designer-owner of the popular Tigmi Tagadert hotel, 20 minutes outside Marrakech – has taken up his father’s mantle (with Chris as consultant) in a new specialist tour operation, Lawrence of Morocco (www.lawrenceofmorocco.com). Like Chris, Max has a strong commitment to local communities (he is an Arabic speaker who has lived in Morocco for 12 years). Itineraries include exploring the south of the country by light aircraft, stargazing from a new desert observatory hotel, Sahara Sky (www.saharasky.com), trekking in the Atlas mountains and surfing in Oualidia (second picture).

This makes a change from the obvious luxuries of Marrakech, which is now at a tipping point, so conspicuous is the presence of the five-star mega-brands, which, in April, will include the new Taj Palmeraie (www.tajhotels.com; first picture; from $700), 15 minutes outside the city walls. Taj will be going head-to-head with the recently arrived Four Seasons Marrakech (www.fourseasons.com/marrakech; from €369) – the gardens need to develop to give this hotel some much-needed spirit.

Testimonials

La Roseraie, Ouirgane, Morocco holidays

I will certainly use Lawrence of Morocco again...

Good Morning Max, Sheila showed me your e-mail requesting feedback from our recent honeymoon break in Morocco. I express our total satisfaction on behalf of both of us for a wonderful week there. I won't say that the 'Tichka Hotel' was as good as the 'La Roseraie' that you upgraded us to, but in fairness, one would be hard-pressed to ...

William Forde MBE and Sheila Forde (formerly Murray)

We explored all the zebra-skins, live chameleons, piles of indigo and jars of argan oil in the souk.

Deputy Editor of Harper’s Bazaar, Sasha Slater, travelled with her family to Marrakech and Ouirgane with Lawrence of Morocco in April 2014.

We know Morocco intimately

We really know Morocco and have had the pleasure of making many people's dream trips become reality over the years. It has been our privilege to be asked to manage holidays, weddings and productions for so many fantastic and discerning clients. We remain small and dedicated to providing excellent honest advice to enable you to sit back, relax and enjoy the fun bits without having to manage the unpredictability of this fascinating country.

If you want it done right, look no further!

Lawrence of Morocco