About us - Letter from the Moroccan National Tourist Office

We are a family business with two generations of love for Morocco. Our passion for the country and for helping others to discover it has fuelled our success in the market over many years...

Letter from the Moroccan National Tourist Office


Client review desert camp Sahara Morocco

Trip was big success with my daughter!

Hi Max
Thanks for reaching out…trip was big success with my daughter
- driving was too long to the sand dunes from Ouarzazate ( 7h on the Saturday-9 on the Monday)- my fault…had forgotten how long drive through mountains/Draa valley is
- I got food poising ; was very sick ; luckily Dar Ahlam staff was very helpful upon arrival/that evening…may be ...


Steeped in history, home to the world’s oldest university, the largest and best-preserved medina.

Freelance travel journalist, Annabelle Thorpe, travelled to Fes with Lawrence of Morocco to research a piece for the Sunday Times Travel Magazine

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We know Morocco intimately

Max Lawrence - MD Lawrence of Morocco

Thank you for taking time to look at this site. Our site is a culmination of my 30 years and my fathers 50 years of experience in Morocco. We really know Morocco and have had the pleasure of making many people's dream trips become reality over the years. It has been my privilege to be asked to manage holidays, weddings and productions for so many fantastic and discerning clients. We remain small and dedicated to providing excellent honest advice to enable you to sit back, relax and enjoy the fun bits without having to manage the unpredictability of this fascinating country.

If you want it done right, look no further!

Max Lawrence, Managing Director

Travelling, living and working in Morocco since 1986.